We are excited to announce our Opening Ceremonies schedule for 2026!
Celebrate the official kickoff of the Rally with
tradition, pageantry, and community pride.
When: August 2026
Join everyone for the parade which includes our Sturgis Mayor, event sponsors, dignitaries and the Budweiser Clydesdales as well as an awe-inspiring flag procession! The route for prime watching will be on Main Street from Fourth to Middle Street. In 2024 over 45 motorcycles and flags make this parade truly a spectacle to watch!
You don't want to miss this!!
